The creations of the brand ‘Masala Popsicles’ are a glorious marriage between kitsch and traditional designs with a myriad of bright colours and hues. You are very much attracted to the various bold shades once you set your eyes on them. Masala Popsicles is the brainchild of the architect cum interior designer turned artist Sandhya Vaidyanathan who was sweet enough to spare some of her precious time for this online interview. Her portraits are so realistic be them painted or digital. She sure leaves her signature in all the pieces by giving them a quirky twist as well. Sandhya painstakingly creates each and every piece that leaves her studio, with her own hands. It is such a comforting pleasure that dawns upon the onlookers when they view the intricate and colourful details that she paints on various surfaces like trays, jewellery organizers, jewellery boxes or name boards- she surely sprinkles pixie dust and magic on them. She is also a restoration artist who brings back to life, old boxes called “azhakupetti” from their faded former glory in fresh colours. Let us now listen to her artistic travails!
Q. Please introduce yourself to us.
A: I’m Sandhya vaidyanathan. I’m based out of Bangalore and I’m an artist.
Q. How did you decide to transition from an architect cum interior designer to an artist creating customised products?
A: I was practicing as an Architect before I got married. Marriage brought me to Bangalore and since I was new in the city , I decided that maybe I should start something of mine own. I’ve always loved to paint and I’ve learnt art. So I decided to use my skills and that how I started customizing products. A family friend asked me to make a nameboard for them and that’s how I got my first order .
Q. What does your brand name Masala popsicles signify? I am sure it must be something close to your heart. Please do share it with us.
A: Actually , I was looking for a quirky name when I started my FB page and I was thinking of something that represented colors and fun and that reminded me of the Golawala and his cart and the colorful bottles he has and that’s how the name “Masala Popsicles” came about.
Q. Please tell us about the different art pieces that you passionately and painstakingly craft with your own hands. How does the creative process take place?
A: I make several pieces of art, mostly a lot of portraits of couples and also large family portraits of 10 members etc. People also love getting jewellery boxes and trays with coasters made because it’s so quirky and also custom made to their tastes. People come through word of mouth or Instagram and my FB page and enquire that they want till get something made and once we discuss ideas and concerts and budgets I send them an invoice and after the transfer is made I queue them up into my work schedule.
Through the process of making it I keep sending them pictures and updates to keep them involved.
Q. Where do you derive the inspiration for such beautiful works of art?
A: Mostly my inspiration comes from my state of mind or a color I’m currently crushing on .. my patterns are mostly inspired by nature .. I love painting flowers, birds and Indian patterns and I’m known for my loud bright colors.
Q. What are some of the most popular items that clients want from your studio? What is it that attracts them to your store?
A: I’m a perfectionist and I don’t send out an item unless I’m convinced about how it’s made. And people like that..they are very thrilled that a concept in their head can be made into a product or an old wedding picture can be recreated. The most popular items are the portraits.
Q. Any advice you would like to give to aspiring artists who would like to follow your path?
A: Be true to yourself and your art and never ever send out shoddy work. You must fall in love with what you make before you send it out to a customer. And always ensure you get paid for your work before you start the project.
Q. How can people reach you?
A: I’m available on my phone at +91-8147299663.
Instagram at @masalapopsiclesart and on Facebook as Masala Popsicles- Weaving colourful stories.
We really hope that Sandhya will continue to create more and more stunning works like these in all the years to come!Thank you for spending some time with us!
Please note: All the artwork shown here are the sole property of the artists featured. All rights reserved to the artist.
Note: Please do not use any content (both writing and images) anywhere without the written permission of the author. All rights reserved to the author.